Ubushakashatsi buherutse gukorwa butanga ibimenyetso byerekana icyo ugomba gutegereza mu rwego rw’imyambarire y’ikoranabuhanga mu mwaka utaha hamwe n’ahantu hagaragara umwanya wa digitale, imyambarire ya digitale na NFTs ishishikaza kandi ihemba abakiriya baha agaciro kwimenyekanisha, gufatanya kurema no guhezwa.Dore ibyo hejuru-bitekerezo mugihe tugana muri 2022.
Ingaruka ya Digital, PFPs na avatar
Uyu mwaka, ibyaremwe-byambere-bigizwe nibisekuru bishya byabaterankunga, ibirango bizamura ubufatanye bwa metaverse bushimangira ubufatanye kandi ibishushanyo mbonera-byambere bizagira ingaruka kubintu bifatika.
Ibiranga bimwe byabonye hakiri kare.Tommy Hilfiger yakoresheje umunani wabashushanyaga Roblox kugirango akore ibintu 30 byerekana imyambarire ya digitale ashingiye kubirango ibice byayo.Forever 21, ikorana n'ikigo gishinzwe kurema metaverse Virtual Brand Group, yafunguye "Umujyi Umujyi" aho abaterankunga ba Roblox barema kandi bagacunga amaduka yabo, bahanganye.Mugihe ibicuruzwa bishya biguye kwisi, ibice bimwe bizaboneka hafi.
Forever 21 yakoresheje roblox abayobora kugirango bahatane kugurisha ibicuruzwa murubuga, mugihe Sandbox itera ibyiciro bishya byabashinzwe gukora nka NFT creator hamwe nubwubatsi bwububiko kuko bugenda bwiyongera mumyambarire, ibitaramo byububiko ndangamurage.SANDBOX, ITSINDA RY'INGENZI RY'INGENZI, ITEKA 21
Amashusho yerekana umwirondoro, cyangwa PFP, azahinduka ibirango byabanyamuryango, kandi ibirango bizambara cyangwa bishyireho ibyabo, bishyigikire ingurube mumiryango isanzwe yubudahemuka muburyo Adidas yakoresheje club ya Bored Ape Yacht Club.Avatars nkabagira uruhare, yaba itwarwa nabantu kandi rwose, izagaragara cyane.Ubusanzwe, Warner Music Group ya metaverse casting yatumiye abantu baguze avatar mubigo byerekana imideli hamwe nimpano ishinzwe abarinzi ba Fashion kugirango berekane ubushobozi bwimbuga nkoranyambaga bagomba kwitabwaho mumishinga iri imbere.
Kwishyira hamwe no gutandukana bizaba hejuru-yibitekerezo.Tamara Hoogeweegen, impuguke muri Laboratoire ya Future, agira ati: "Gukora mu buryo bwitondewe kandi burimo abantu bose bizaba ingenzi ku muntu uwo ari we wese uzagira uruhare muri iyi si kugira ngo amenye uburambe bw'abantu bufite intego." -ibicuruzwa byabyaye umusaruro, nkuko bigaragara hamwe na Forever 21, Tommy Hilfiger na Ralph Lauren's Roblox isi, byatewe nimyitwarire yabakoresha.
Gushushanya imitungo itimukanwa
Isoko ryimitungo itimukanwa irashyushye.Ibicuruzwa naba broker bazubaka, bagure kandi bakodesha imitungo itimukanwa yibikorwa byububiko nububiko, aho abantu bashobora guhurira (avatar y) ibyamamare nabashushanya.Tegereza “pop-up” zombi, nkuko byageragejwe na Gucci, hamwe n'isi ihoraho, nka Nikeland, byombi kuri Roblox.
Al Dente, ikigo gishya cyo guhanga gifasha ibirango by'akataraboneka kwinjira muri metaverse, gusa yaguze isambu muri Sandbox, imaze gukusanya miliyoni 93 z'amadolari, naho gutangiza imitungo ya 3D Threedium yaguze ubutaka bwa digitale kugirango ikore amaduka asanzwe.Isoko ryimyambarire ya Digital DressX yafatanije gusa na Metaverse Travel Agency ku cyegeranyo cyimyenda ya Decentraland na Sandbox, nayo ishobora kwambarwa binyuze mubyukuri.Ibice bitanga amahirwe kubibanza, hamwe nubufatanye bwatangijwe nibirori muri Decentraland.
Amahuriro yinyongera yo kureba arimo Decentraland yavuzwe haruguru na Sandbox, hiyongereyeho imikino nka Fortnite hamwe na platform imeze nkimikino nka Zepeto na Roblox.Nk’uko bigaragazwa na raporo ya mbere ya Instagram yerekana ko imikino ari isoko rishya, kandi abakina “abadakina” bakina imikino binyuze mu myambarire;Instagram ivuga ko umwe muri batanu urubyiruko yiteze kubona imyenda yizina ryirango rya avatar zabo.
AR n'ibirahure byubwenge bireba imbere
Byombi Meta na Snap byombi bishora imari mubyukuri byongerewe imbaraga kugirango bikoreshe imideli no gucuruza.Intego ndende ni uko ibirahuri byabo byubwenge, byitwa inkuru za Ray-Ban, hamwe na Spectacles, bizahinduka bigomba kuba bifite ibyuma na software.Meta VP y'ibicuruzwa Yulie Kwon Kim, uyobora ibikorwa by'ubucuruzi muri porogaramu ya Facebook, agira ati: “Imyambarire n'ubwiza biragura.Ati: "Mu gihe urusaku ruzenguruka kuri metaverse rukomeje, turateganya ko ubwiza n'ibiranga imideli bizakomeza kuba abashya hakiri kare."Kim avuga ko usibye AR, guhaha bizima bitanga "kare kare" muri metaverse.
Mu gufatanya na nyiri Ray-Ban EssilorLuxxotica kumadarubindi yubwenge, Meta iratanga inzira yubufatanye buzaza hamwe nibindi birango byimyambarire yimyambarire.META
Tegereza byinshi bishya mubirahuri byubwenge muri 2022;Meta CTO yinjira Andereya Bosworth yamaze gutereta amakuru agezweho ya Ray-Ban.Mu gihe Kim avuga ko kwibumbira hamwe, guhuza ibitekerezo ari “inzira ndende”, yiteze ko amasosiyete menshi - ikoranabuhanga, optique cyangwa imyambarire - “ashobora guhatirwa kwinjira ku isoko ryimyenda.Ibyuma bigiye kuba inkingi yingenzi ya metaverse ”.
Urugendo rwumuntu ku giti cye
Ibyifuzo byihariye, ubunararibonye nibicuruzwa bikomeje gusezerana ubudahemuka no guhezwa, ariko ikoranabuhanga no gushyira mubikorwa biragoye.
Gukenera-gukenera no gukora-imyenda-yenda-yenda birashoboka cyane, kandi iterambere ryafashe ingamba zifatika zifatika.Gonçalo Cruz, washinze hamwe akaba n'umuyobozi mukuru wa PlatformE, ifasha ibicuruzwa birimo Gucci, Dior na Farfetch gushyira mu bikorwa ubwo buhanga, yiteze ko hazabaho kwihuta mu bubiko-buke kandi ku buryo bukenewe.Cruz agira ati: "Abacuruzi n'abacuruzi batangiye kwakira impanga za 3D na sisitemu zo gukora ibicuruzwa no kwerekana ibicuruzwa, kandi iyi ni yo nyubako ya mbere yubaka ifungura andi mahirwe nko gutangira gushakisha uburyo bukenewe."Yongeraho ko abakora tekinoloji n’ibikorwa bigenda birushaho kuba byiza no korohereza abaderevu, ibizamini no kwiruka bwa mbere.
Ikoranabuhanga mu bubiko ntirihagarara
Amaduka aracyafite akamaro, kandi aragenda arushaho kwihinduranya binyuze mumiterere ihuza e-ubucuruzi-bwuburyo bwa perks, nko kubona igihe nyacyo cyo gusuzuma, AR gerageza nibindi.Nkuko "gufata ibyuma bya digitale" bihindura imyitwarire kumurongo, bazategereza kubona ibintu bya digitale byinjijwe muburambe bwa interineti, Forrester arabihanura.
Kwishyiriraho NFT na PFP kwa Fred Segal bizana ibyiciro byibicuruzwa bigaragara mububiko bumenyerewe.SEGAL FRED
Fred Segal, butike ya Los Angeles ya boutique, yafashe iki gitekerezo maze ariruka: Gukorana n’ikigo cyita ku bumenyi bwa Metaverse Subnation, cyatangiye bwa mbere Artcade, iduka ryerekana ububiko bwa NFT, ibicuruzwa biboneka hamwe na sitidiyo ya sitidiyo haba ku zuba rirenga ndetse no muri metaverse;ibintu biri mububiko birashobora kugurwa hamwe na cryptocurrency ukoresheje ububiko bwa QR code.
NFTs, ubudahemuka n'amategeko
NFTs izagira imbaraga zihoraho nkigihe kirekire cyubudahemuka cyangwa amakarita yabanyamuryango azana perks yihariye, nibintu byihariye bya digitale bitanga umwihariko na status.Kugura ibicuruzwa byinshi bizaba birimo ibintu bya digitale nibintu bifatika, hamwe no gukorana - biracyatangira neza - kuba ikiganiro cyingenzi.Ibiranga n'abaguzi byombi byitiriwe ibitunguranye.Forrester igira iti: "Abaguzi bafite ubushake bwo kugerageza ibirango bidasanzwe, ubundi buryo bwo kugura, hamwe na sisitemu yo guhanga udushya nka NFTs kuruta uko byari bimeze mu myaka 20 ishize."
Ibicuruzwa bizakenera kuzirikana kurenga ku mategeko no mu myitwarire, no gushinga amatsinda atandukanye kugira ngo akemure ibibazo by’ikirango n’uburenganzira, hamwe n’imishinga iri imbere, muri uyu mupaka mushya.Hermès yamaze gufata icyemezo cyo guceceka mbere yerekeye ibihangano bya NFT byahumetswe numufuka wacyo wa Birkin.Ubundi NFT snafu - haba mubirango cyangwa ikintu kivuguruzanya nikirango - birashoboka, ukurikije ubuso bwumwanya.Gina Bibby, ukuriye imyitozo y’imyambarire ku isi ku kigo cy’amategeko cyitwa Withers, avuga ko umuvuduko w’imihindagurikire y’ikoranabuhanga usumba cyane ubushobozi bw’amategeko kugira ngo ahuze.Yongeyeho ko kuri ba nyir'umutungo bwite mu by'ubwenge, metaverse itanga mu kubahiriza uburenganzira bwa IP, kubera ko amasezerano yo gutanga uruhushya rwo gukwirakwiza no kugabura adahari kandi imiterere ya hose ya metaverse ituma gukurikirana abahohotewe bigorana.
Ingamba zo kwamamaza zizagira ingaruka cyane, gutandukana kuko ibirango bikomeje kumenyera kuva ivugurura rya iOS ryatumye Facebook na Instagram bikoresha neza.Umuyobozi w'ikigo cya VC Forerunner Ventures, Jason Bornstein agira ati: "Umwaka utaha uzaba amahirwe ku bicuruzwa byo kongera gushora no gushora imari mu budahemuka."Yerekana amakuru yumukiriya hamwe nuburyo bwo kwishyura-nkubundi buryo bukangurambaga.
Tegereza ibikorwa-bigarukira kumurongo no hanze, hamwe na NFTs cyangwa ibindi bimenyetso kugirango winjire.
“Ibinezeza byashinze imizi mu buryo budasanzwe.Kubera ko ibicuruzwa by'akataraboneka bigenda bigaragara hose kandi byoroshye kubigeraho, abantu bahindukirira uburambe budasanzwe, budasubirwamo kugira ngo bagere ku cyifuzo cyihariye. "Ati: "Kugira ngo ibirango by'akataraboneka byunguke, bizaba ngombwa kureba ibirenze amateka yaranze ibyo bicuruzwa nk '' ibintu byiza '.”
REPOST kuva muri Vogue Business EN
Byanditswe na MAGHAN MCDOWELL
Igihe cyo kohereza: Mutarama-07-2022